The Leading HR and Recruitment Copywriter in the UK

You need a partner you can trust. You understand the power of content marketing, but you don’t have the time or up-to-date industry knowledge to do the job justice. Free up your time and I’ll take it from here.

Steven Kerr

2024-01-23

We have used Samantha and Content Marketing Matters for copywriting and backlink services over the past year. We are so pleased to find a partner we can trust and has a wealth of knowledge we can lean on when our campaigns need it. I would recommend her to any companies, organisations and individuals requring copywriting and digital marketing services.

Sean Neary

2024-01-23

Great work from Samantha. Thank you very much! Will be using your services again in the future.

Ryan Pearson

2023-12-07

Been working with Sam for about 6 months now and super impressed with her work ethic - the volume and quality of the work has been fantastic with proven results

Dan B

2023-09-19

I have used Content Marketing Matters for a few projects now, and i have to say a totally great experience. They listen to the brief and present you with the research in an easy to understand manner, meaning you call allocate budget accordingly and also measure ROI. Highly recommended.

Rob Curtis

2023-08-03

Great detail from Sam! Fantastic work on the strategy exercise she put together for me! Really informative with clear directions on what was next for a content marketing strategy

My Expertise, Experience – and Why I’m Right For Your Brand

My journey as a content marketer began with a love of writing. I gained years of experience through leading digital marketing agencies, where my passion for the written word evolved, thanks to SEO.

Since I began my career in digital marketing in 2014, I’ve honed my skills in crafting high-quality content that resonates with readers, delivers on business objectives and (importantly) pleases Google. I’ve had the opportunity to work with some leading brands across sectors, including HR, Recruitment, SaaS, finance, B2C eCommerce and healthcare.

My Passion for HR & Recruitment

I’ve worked with HR and Recruitment clients since day one of my career. I’ve developed a love for this sector that verges on obsessive, which works really well for my clients!

I keep up-to-date on HR trends, drivers of employee engagement, perks that attract and retain top performers and factors that impact wellbeing, to name just a few.

I’ve worked with performance management software clients, employee engagement survey platforms, corporate events businesses and employee wellbeing providers, among others. If you want to work with someone who understands your industry and can connect with your target audience, I’m your girl.

Content With a Purpose

Let’s address the elephant in the room head-on. There are a lot of websites that allow you to employ writers who can whip up a short-form blog for less than you spend on your evening meal. Add AI to the mix, and you might feel all set. But are you really getting any value at all? Is your content actually working for you?

Effective content marketing goes beyond just words on a page. It requires a deep understanding of the target audience, search intent and customer pain points.

I work with my clients and conduct thorough research to make sure that the content I create is not only engaging but also tailored to meet the specific needs and preferences of the target audience.

Let’s Work Together

If you’re looking for a content marketing strategist who can help you effectively communicate your brand story, engage your target audience and achieve your business goals, I’d love to work with you.

Let’s collaborate and create dynamic content that makes a lasting impact. Get in touch today to discuss your content marketing needs and explore how we can achieve success together.