Reliable, Effective and Purposeful Content Creation Services
From blog posts and landing page copy to metadata and whitepapers – if you’re looking for content creation services, I can help you. I’ve been working in content marketing for years alongside leading digital marketing agencies. Now, as a freelance content marketer, I can offer you the benefit of all my experience without the agency price tag.
To get a quote for a project or to just say hi, get in touch with me using the form at the bottom of this page. And click the button below to find out about my other content marketing services. I’ll help you on your way to creative, purposeful, rankable content.
What Are Content Creation Services?
If you’re here, you know that having a compelling online presence is non-negotiable.
Businesses, regardless of size or industry, need on-site content that resonates with their audience, persuades them and ultimately drives them to convert. This is where my expertise shines, and Content Marketing Matters comes into play.
Content is more than just words on a page; it’s a strategic asset. It’s the persuasive force that turns casual visitors into loyal customers, the vehicle that communicates your brand’s essence and the key to unlocking your digital potential.
My Content Creation Services encompass a diverse array of content types, from SEO-optimised copywriting and meta descriptions that enhance your search engine presence to engaging blog posts, meticulously crafted product descriptions and dynamic social media copy that resonates with your audience. Whether you seek to inform, entertain, inspire or persuade, as an experienced content marketing strategist, I have the expertise to bring your vision to life.
Throughout this journey, we’ll explore the wide-ranging benefits of our Content Creation Services, from increased online visibility and higher conversion rates to the establishment of your brand’s authority within your industry. I pride myself on offering customised solutions and tailoring the content I write to reflect your unique brand voice and objectives.
Let’s delve into the world of content creation together, where words hold the power to shape perceptions, foster trust and drive growth. Together, we’ll transform your online presence into an influential force that stands out in the digital crowd.
Are you ready to embark on this transformative journey with Content Marketing Matters? Let’s begin.
How Can My Content Creation Services Benefit You?
Whether you’re aiming to boost your brand’s visibility, engage your audience or drive conversions, my Content Creation Services offer a myriad of benefits that can transform your online presence.
Enhanced Online Visibility
In a sea of online content, you need to do all you can to stand out. If you’re not on page one, you aren’t seeing your full potential. With nearly ten years in the field of SEO and content, my expertly crafted content is designed to improve your search engine rankings, making your website more discoverable to potential customers. I’ll help you rise above the digital noise and claim your spot at the top of search results.
Engaging and Informative Content
The power of content lies not only in attracting attention but in providing real value. My content creation services focus on delivering engaging and informative content that not only captures your audience’s interest but also educates and informs. This helps to build authority and trust that will pay off in the future.
Increased Conversion Rates
As you no doubt have heard by now, engaging and persuasive content is a catalyst for higher conversion rates. I’ll help you turn casual website visitors into loyal customers by crafting compelling content that addresses their pain points and resonates with their particular needs and pain point – to get to grips with your target audience and tone of voice, it helps if I carry out a content strategy plan for you to start.
Establishment of Authority
For anyone to buy into you, your brand and your offering, you need to build trust and establish authority. I can help you to create content that positions you as an authority in your field, providing valuable insights and solutions that resonate with your target audience. Generally, I find an active digital PR campaign is a great way of establishing authority and building your reputation as a thought leader.
Competitive Edge
It’s a tough time out there for a thriving business – no matter how good you are, there’s always some mighty strong competition to shrug off. You’re not going to do that unless you’re up-to-date on SEO best practices and relevant digital marketing strategies. You need to create quality content regularly – this is where having a strategic content creation partner gives you the edge. I make it a point to keep on top of industry trends to keep you ahead of the competition.
Types of Content Creation Services I Offer
At Content Marketing Matters, I offer a comprehensive range of content creation services to cater to the diverse needs of my clients. My expertise covers various content types designed to engage your audience and achieve your unique goals.
SEO Copywriting
Elevate your search engine rankings with SEO-optimised content that not only captures keywords but also provides valuable information, helping you stand out in search results.
Meta Description Writing
Benefit from compelling, keyword-optimised meta descriptions and page titles that entice users to click through to your website while providing a preview of what they can expect.
Product Descriptions
Make your products come to life with detailed and persuasive product descriptions that drive conversions and showcase your offerings effectively.
Infographics
Enhance information retention and engagement with visually appealing infographics that simplify complex ideas and statistics.
Blog Post Writing
Maintain an active blog with engaging and informative blog posts that establish your authority, drive organic traffic and foster audience engagement.
Knowledge Bases
Build an extensive knowledge base to address common customer queries and provide solutions, enhancing user experience and reducing support requests.
Outreach Articles
Strengthen your backlink profile and develop your reputation as a thought leader with expertly written outreach articles linking back to your website – check out my content distribution services to see how I can land your content in industry publications, or with influencers and bloggers.
Social Media Copy
Keep your social media channels vibrant and engaging with dynamic social media copy that resonates with your audience and sparks conversations.
Email Marketing Content
Struggling to engage with your subscribers? I can help you craft compelling email content that drives interest, click-throughs and conversions in your email marketing campaigns.
Service Pages
I’ll help you to create informative and persuasive service pages that communicate your value proposition, instil trust and encourage inquiries or bookings.
E-books and Guides
Create comprehensive e-books and guides that provide valuable insights, attract leads and establish your brand as a go-to resource.
Case Studies
Showcase your company’s success stories through in-depth, compelling case studies that highlight your solutions and the tangible results achieved for your clients.
Whitepapers
Position your brand as a thought leader with in-depth whitepapers that explore industry trends, insights, research and solutions, attracting and engaging a discerning audience
Press Releases
Announce company news, product launches or milestones with professionally written press releases that capture media and audience attention – I can also help you get these press releases distributed with my content distribution services.
Why Choose Content Marketing Matters for Content Creation
When it comes to crafting compelling and impactful content, choosing the right content strategist can make all the difference.
Quality content isn’t just for the short term; it’s an investment in your brand’s long-term success. Well-crafted content continues to deliver value and results over time, so it makes sense to be picky and find someone you trust – and someone who knows what they’re doing.
Here’s why we’re your trusted content creation partner:
Customised Solutions
Every brand is unique – one size doesn’t fit all. So I take a personalised approach to content creation, tailoring my recommended strategies to match your specific brand voice, goals and audience.
Seasoned Expertise
With years of experience in digital marketing in general, and content marketing in particular, I bring a wealth of knowledge and insights to every project. I’m a seasoned writer and strategist, and I have honed my craft in various industries.
Deadline Adherence
Time is money! I understand the importance of timely content delivery, and how trust can be damaged when deadlines are missed. Rest assured, I work diligently to meet deadlines, ensuring your content is ready when needed.
Transparent Communication
I know from experience that for most clients, their biggest gripe with digital marketing agencies is murky communication. It’s either not frequent enough or not specific enough. That’s why I’m so driven to open and clear communication. I keep you informed every step of the way, providing regular updates and opportunities for feedback.
Time and Resource Efficiency
Outsourcing your content creation to experts frees up your time and resources, allowing you to focus on other critical aspects of your business while I handle the content creation process.
Proven Success Record
I’ve consistently delivered results for clients, helping them achieve higher search engine rankings, increased engagement and improved conversions.
Content Variety
From SEO-optimised copywriting and persuasive meta descriptions to informative blog posts, product descriptions and dynamic social media copy, I offer a diverse range of content types to meet your goals and engage your audience effectively.
Holistic Content Services
The suite of content creation services here at Content Marketing Matters covers all your needs, from SEO-optimised copywriting to engaging blog posts, ensuring you have a one-stop solution for all your content requirements.
Commitment to Excellence
When you look good, it makes me look good. So as much as I like to believe I’m entirely virtuous, you can rest assured that I have a vested reason for wanting you to thrive and succeed. I take great pride in delivering content that not only meets but exceeds expectations.
Data-Driven Insights
I have a deeply ingrained love for the written word, but I’m also a nerd for data. That is to say, I’m not guided by guesswork. My data-driven approach, using SEO tools, means that I can make informed decisions based on analytics and user behaviour, continually fine-tuning your content strategy for maximum impact.
Industry Versatility
While I focus predominantly on content relating to HR, Recruitment and Business, I’m not strictly limited to a single industry. I’ve had long, productive working relationships with clients from the healthcare sector (psychologists and dentists), hospitality, construction and retail. From B2B SaaS to B2C eCommerce, I take pride in adapting to various niches.
How My Content Creation Process Works
I’m process-driven to the core – I know how a haphazard approach can throw a spanner in the works. That’s the thing – creatives are so often amazing at writing but poor with organisation. That’s why the best content strategists are a delicate mix of analytical and creative. I’ll write you great content, but I do so in a methodical way.
I have a streamlined and effective content creation process that ensures the delivery of top-notch content tailored to your brand’s unique needs. Here’s a step-by-step overview of how the process unfolds:
1. Consultation and Discovery
Our journey together begins with a thorough consultation. Over a virtual tea, we will go through the ins and outs of your brand, objectives, target audience and the specific goals you wish to achieve through our content. This initial phase will help guide the voice and tone of my writing – of course, for clients who request it, I can carry out an in-depth content strategy plan.
2. Research and Planning
Armed with insights from the discovery phase, I go on to look at competitors and what they are producing. If you are trying to get a service page to rank, I’ll see what’s ranking highest for that particular service, and employ a skyscraping technique that will help us blow them out of the water. If requested, I can also carry out keyword research during this stage.
3. Content Creation
At this point, I get to work, crafting content that meets the highest standards of quality and relevance. Whether it’s SEO-optimised copy, creative blog posts or persuasive product descriptions, each piece is meticulously created to resonate with your audience.
4. Editing and Proofreading
Quality assurance is what I’m all about. Every piece of content undergoes a rigorous editing and proofreading process, using relevant tools to ensure accuracy, clarity and adherence to your brand’s style and tone.
5. Review and Feedback
I might be a writer at heart, but I’ve shed my writer’s ego over my years in digital marketing. I love to get your input and feedback. Before finalisation, I share the content with you for review and feedback.
6. Finalisation and Delivery
Once revisions are complete, I finalise the content and prepare it for delivery. We ensure that the content is ready for publication across your chosen platforms, whether it’s your website, social media or email campaigns.
7. Performance Monitoring
For clients who request it, I can continually monitor the performance of the content, tracking key metrics such as engagement, click-through rates, conversions and keywords. This data-driven approach allows us to refine and adapt your content strategy for ongoing success.
8. Ongoing Collaboration
Most of my clients are repeat customers, which is great – the more we work together, the better attuned we become and the more productive I am. For regular clients who wish to put me on retainer, I am able to work out a special rate. It also guarantees I’ll be free to work with you on any given month.
Ready to embark on a content creation journey that transforms your brand’s online presence? Let’s get started.
How Much Do You Charge? What Are Your Fees?
While I like to be entirely transparent and honest about my rates, I will be equally honest and say that – it depends. I consider a number of factors when giving you a quote:
Your sector and niche
The detail and depth of the work involved
The research required
The type of content required
Generally, I charge between £45-£55 an hour. My daily rate is £350.
I’m open to quoting you for a given project, which will give you peace of mind of knowing how much you will pay overall.
When clients put me on a retainer, I inevitably give them a discounted rate.
If you are a charity, I also tend to discount my prices – it’s all about the karma, after all.
Get in touch today for a personalised quote – let’s get started creating captivating content.