Climb Your Way to Page One With Tailored SEO Content Strategy Services

The rules and best practices of digital marketing might change from one year to another, but the reality is that content marketing will always matter. You don’t have long to capture the attention of your website visitors – in a matter of seconds, you need to connect with them, to intrigue them and gain their trust. The language you use and the story you tell make all the difference when it comes to the success of your brand. You can’t wing it – you need a fool-proof, bespoke content strategy in place.

Welcome to the heart of strategic online success, where we unlock the potential of purposeful content to elevate your brand and propel your online presence to new heights.

SEO Content Strategy Services For SMEs and Growing Businesses

Billions of online searches occur daily – no matter what sector you’re in, there’s no doubt you have a lot of competition.

Achieving visibility is the most important thing. It’s also undeniably difficult.

It’s easier when you know what works and what doesn’t.

Whether you’re a burgeoning startup seeking to carve out your niche or an established business aiming to expand your digital reach, I can help you reach more people and convert them with a carefully tailored, well-researched SEO content strategy.

How Content Marketing Matters Can Help Your Organisation

It’s not enough to merely have a website; you need a content strategy that speaks directly to your audience and commands attention from search engines.

As a content marketing strategist, I work with clients to transcend the ordinary and deliver a digital narrative that resonates with your target audience, enhancing your brand’s reputation and driving organic traffic to your website. I’ll guide you on your way to page one content by meticulously researching keywords, creating compelling content and continuously optimising.

With me, you’ll begin a journey beyond keywords and pretty paragraphs, and dive into the realm of meaningful, data-driven content.

A Collaborative Approach to Content Strategy

Nobody knows your brand better than you and for that reason, content strategy needs to be a collaborative process. I will need to familiarise myself with your business, the way you operate, your values and your goals. Using a holistic approach, I’ll be able to create a path forward that will help you on your way to where you want to be.

With ten years of experience in SEO and content marketing with leading agencies, I know what it takes to get businesses more traffic and better rankings. Now as a freelance content marketer, I’m able to work directly with businesses to tailor my offering and ensure they get exactly what they’re asking for.

Are you ready to embark on this transformative content journey?

What is SEO Content Strategy?

SEO Content Strategy is a meticulous and purposeful approach to crafting, managing and optimising online content with the primary goal of enhancing search engine visibility and attracting the most relevant and engaged audience. It is the strategic fusion of two crucial elements: search engine optimisation (SEO) and content marketing.

At its core, SEO Content Strategy is about ensuring that your digital content aligns with the algorithms and ranking criteria of search engines like Google, Bing, and Yahoo (although let’s be real – it’s mostly about Google). This alignment is important because it allows your content to climb the search engine rankings, making it more discoverable to users actively seeking your information, products or services.

The thing is, SEO Content Strategy is not just about keywords – anyone can try their hand at keyword stuffing, but it won’t pay off. It’s also not about gaming the system – Google doesn’t care much for this approach and it’s not shy about penalising.

SEO content strategy is about your target audience. It’s about considering what they need, what they want and how you can give it to them.

What is Involved in Content Marketing Strategy?

My content strategy services are tailored to each client, but it all begins with a presentation in which I explore:

Your SMART content goals (how to measure them and main action points)
A branding overview (in this important phase, we drill down into your brand, who you are, what you offer and what you offer that nobody else does)
Tone of voice guidelines (which will help to keep your content on track)
Your target audience (including buyer personas and how to appeal to them)
A competitor analysis (who are they and what are they up to? )
A content audit (a drill down into the current state of play of your website, what’s going right, what can be improved and how)
A look at your social media (how engaged is your audience and how can you gain more of a following?)
Copy optimisation timeframes and recommendations (an outline of what needs to be improved by when)
A blog schedule (including a calendar, target keywords and titles)
Relevant days and events relating to your industry that you should keep in mind when scheduling content

Armed with this information, you can either take matters into your own hands, or we can work together long-term to put the plan into action. This way, you get ongoing strategy support.

Keyword Mapping

Many clients here at Content Marketing Matters get in touch for keyword mapping services. This helps to lend structure to your content, especially with regard to anchor text and internal linking.

Keyword mapping involves identifying all the pages on your website, and then conducting comprehensive keyword research to assign each page one target keyword and optional secondary keywords, or LSIs.

This work will be carried out and presented to you in an Excel file, or a Google Sheet. When interlinking, this work can be used as a ‘map’ when linking one page to another. This will ultimately help to boost your rankings, as Google will find it easier to determine what each page is about.

Benefits of SEO Content Strategy

So what’s in it for you? Don’t worry – there are plenty ways investing in SEO content strategy will pay off…

Boosts to Organic Traffic

Valuable, relevant, optimised content ranks higher in the search engines. Targeted keywords, regular updates and quality content enhance search visibility, attracting more potential customers to your website.

Improved Search Rankings

Content Marketing Matters can boost your rankings considerably. Of course, SEO is a long game and it takes time. Don’t trust anyone who promises immediate results. But through optimised, targeted and regular content, you will see a definite boom in your website’s authority and visibility.

Targeted Audience Engagement

Bland, generic content won’t get you anywhere. Content strategy helps to put you in your target audience’s shoes, creating content that will appeal and resonate with them, ultimately boosting engagement.

Content Quality and Relevance

It’s not all about quantity. In fact, Google has become far more sophisticated over the years, and it’s much more about quality – creating valuable, relevant content that will help to establish authority and trust.

Measurable Results

Content may seem arty, but the reality is much more complicated! Everything in SEO content strategy is guided by the data. Using a data-drive approach, we can track and measure the impact and success of your content strategy on traffic, leads and conversions, allowing us to be agile and shift approaches when necessary.

Keyword Optimisation

Keyword research is tougher than many realise. It’s not all about volume. It’s about competition and difficulty, it’s about considering long-tail keywords and low-hanging fruit. And then it’s about knowing how to use these keywords to the best effect.

Why You Should Choose Content Marketing Matters

When it comes to elevating your online presence and achieving remarkable results, experience matters. With years of agency experience under my belt, I’m a practised and confident content strategist. I have a proven track record, helping clients to climb the rankings, boost traffic and increase visibility. While I generally specialise in content relating to HR, business and recruitment, I also have experience in healthcare, personal finance and B2C eCommerce brands.

I love working closely with my clients, building up lasting, trusting relationships where feedback and insights are freely given. With me on board, it’ll feel like you have another member in your immediate team.

How Much Does Content Strategy Cost?

When it comes to your initial SEO content strategy document and presentation, the cost depends on your area, your niche and the size of your website. Generally, I charge between £400-£750 for a bespoke content strategy. Ongoing content strategy services can then be added on at an hourly rate to be discussed at a later date. If we agree on a retainer, I always offer an overall discount.

If you are a charity, I offer special rates – because I’m a soft touch. Get in touch today to discuss how we can work together. Let’s get your content working for you. Simply fill out the form below, or click on the button below for my contact details.

How Much Does Keyword Mapping Cost?

The cost of keyword mapping will vary depending on the total number of landing pages. I generally look at your main product or service pages only – including blog posts is an optional extra because as you can imagine, this would take a long time for certain clients with hundreds of blogs!

I generally charge clients between £350 to £700 for keyword mapping services. Get in touch today for a specific quote. If you decide to combine a keyword map with an overarching content strategy document, then a special price can be negotiated.

Are you excited to get your content strategy rolling? Get in touch by filling out the form below.